How about the brand Aozhizun? ——Hot topics and data analysis on the entire network in the past 10 days
Recently, the health care product brand "Aozhizun" has become one of the hot topics due to rising consumer attention. This article combines the discussion hot spots on the entire Internet in the past 10 days to analyze the brand's comprehensive performance in the form of structured data from the dimensions of brand background, product reputation, price comparison, and user evaluation.
1. Brand background and market positioning
Ausupreme is a health care product brand listed in Hong Kong. It specializes in joint health, eye protection, cardiovascular and other series of products. Its target users are middle-aged and elderly people and consumers with strong health awareness.
| Brand attributes | data |
|---|---|
| Establishment time | 2007 |
| parent company | Aozhizun International Holdings Limited |
| Main product lines | Glucosamine chondroitin, lutein, lecithin capsules, etc. |
| sales channel | E-commerce platform (Tmall/JD.com), Hong Kong physical store |
2. Popular products and price comparison
E-commerce platform data in the past 10 days shows that the following three products are the most discussed:
| Product name | Specifications | Tmall price (yuan) | Jingdong price (yuan) | Monthly sales (total) |
|---|---|---|---|---|
| Australian Supreme Glucosamine Chondroitin | 60 capsules/bottle | 198 | 205 | 3200+ |
| Aozhizun Lutein Ester Tablets | 30 pieces/box | 168 | 175 | 2500+ |
| Ausupreme Lecithin Capsules | 90 capsules/bottle | 158 | 165 | 1800+ |
3. User evaluation keyword analysis
By crawling social platform comments in the past 10 days, the distribution of high-frequency keywords is as follows:
| keywords | frequency of occurrence | emotional tendencies |
|---|---|---|
| joint pain relief | 428 times | front |
| Price is on the high side | 376 times | Neutral/Negative |
| Exquisite packaging | 291 times | front |
| Slow to take effect | 203 times | Negative |
4. Professional evaluation comparison
Ingredient testing results of similar products by third-party organizations show:
| Test items | Australian supreme amino sugar | industry average |
|---|---|---|
| Ammonia sugar content | 750mg/capsule | 680mg/capsule |
| Chondroitin sulfate | 300mg/tablet | 250mg/capsule |
| Calcium content | 50mg/tablet | 45mg/capsule |
5. Disputes and Suggestions
1.Disputed points:Some users questioned its Hong Kong-registered but mainland-produced model and believed that the “Australian original” promotion was misleading;
2.Improvement suggestions:It is necessary to strengthen the description of the product effectiveness cycle and optimize the price strategy to improve the perception of cost-effectiveness.
Summary:As a mid-to-high-end health care product brand, Aozhizun has advantages in ingredient content and packaging, but price-sensitive consumers may prefer to choose more cost-effective alternatives. It is recommended to purchase according to actual needs and in conjunction with promotional activities.
check the details
check the details
en
