What does Hangzhou Hubin Yintai have? A complete guide to the latest popular check-in spots
Hangzhou Hubin Yintai, as a landmark commercial complex in the city, has recently become the focus of heated discussions on social platforms due to new store openings, limited activities and other topics. This article combines the popularity data of the entire network in the past 10 days to compile the latest consumption guide for you.
1. Overview of the distribution of popular business formats
| Floor | Core business formats | Popular brands | Number of online discussions (times) |
|---|---|---|---|
| B1 | food court | Delightful tea, Moutai ice cream | 28,500+ |
| 1F | international beauty | TOM FORD first store in Zhejiang | 15,200+ |
| 2F | Trendy clothing | Bad Market national flagship store | 12,800+ |
| 3F | Parent-child experience | meland club | 9,600+ |
| 4F | Theme catering | Joel.Taylor | 18,300+ |
2. Check-in points for recent hot items
1."Light and Shadow Art Exhibition" is open for a limited time: An immersive exhibition (7.15-8.31) created by the Japanese TeamLab team. Xiaohongshu related notes have reached 24,000, and the average queue time on weekends is 90 minutes.
2.LINE FRIENDS summer theme store: New West Lake-limited merchandise has been added, the Weibo topic has been read more than 68 million times, and the Brown Bear check-in wall has become a popular background for taking photos.
3.IN77 District C Retro Market: Open every Friday to Sunday, gathering 50+ independent designer brands, and Douyin-related videos have been played more than 40 million times.
3. Catering consumption guide
| Cuisine | Recommended stores | per capita consumption | Special dishes |
|---|---|---|---|
| Hangzhou cuisine | Hangzhou Restaurant | ¥120 | Dongpo Pork (Dianping TOP1) |
| Japanese food | Wasabiya | ¥180 | Bluefin tuna belly |
| Western food | Super27 | ¥150 | Kaya toast (daily limit) |
| Dessert | Guanglianshen | ¥35 | Salted Cream Puffs (a popular item from Xiaohongshu) |
4. Transportation and preferential information
1.Parking strategy: Parking spaces are tight after 18:00 on weekdays. It is recommended to choose the direct access from Exit C of Longxiangqiao Station on Metro Line 1.
2.Member benefits: Intime 365 members can enjoy: - 15% discount on catering brands (every Wednesday) - Free storage service (B2 Service Center) - Points redeemed for parking coupons (500 points/hour)
3.Summer Special Events:-50 off for purchases over RMB 300 with student voucher (ends on 8.31)-Daily outdoor music fountain show from 19:00-21:00
5. Observation of consumption trends
According to Meituan data, Hubin Yintai’s passenger flow increased by 42% year-on-year in the past week, of which consumers born after 2000 accounted for 37%. The three most popular consumption scenarios are: Internet celebrity tea drinking (accounting for 28%), beauty trial (accounting for 22%), and theme exhibitions (accounting for 19%).
It is recommended that tourists who plan to go there travel during off-peak hours. There will be less crowds before 11 a.m. on weekdays or after 20 p.m. on weekdays for a better experience.
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