What brand is Miyake Ichisaki
Issey Miyake is a fashion brand founded by the famous Japanese designer Issey Miyake in 1970. It is famous all over the world for its unique pleated design, innovative fabrics and minimalist aesthetics. In recent years, the brand has once again become a hot topic for its iconic "BAO BAO" bag series and environmental concept. The following is a compilation of hot content on Miyake Ichisaki’s life in the past 10 days.
1. Brand background and core features
The Miyake Ichisaki brand focuses on the concept of "One Cloth" (A-POC) and emphasizes the natural relationship between clothing and the body. Its design breaks the shackles of traditional tailoring and achieves a combination of comfort and artistry through Pleats Please. Here are the key information about the brand:
| Founded time | 1970 |
| Founder | Issey Miyake |
| Headquarters Location | Tokyo, Japan |
| Iconic Technology | Wrinkle technology, A-POC (one piece of cloth) |
| Popular product lines | Pleats Please, BAO BAO bags, Homme Plissé men's clothing |
2. Hot topics in the past 10 days
1.BAO BAO new series released: Miyake Ichisa recently launched the 2024 summer limited color BAO BAO package, mainly focusing on fluorescent green and gradient blue, triggering discussions on social media.
2.Environmental protection measures attract attention: The brand announced that it will fully adopt recyclable polyester fiber and plans to achieve a zero-carbon production line by 2025, and was named "Sustainable Fashion Pioneer" by Vogue.
3.Hot searches for the same style of celebrities: Jennie, a member of the Korean girl group BLACKPINK, posted a wrinkled dress on social media, and the single post gave more than 3 million likes.
| Topic keywords | Popularity index | Main communication platform |
| BAO BAO 2024 summer model | 1,200,000+ | Instagram, Little Red Book |
| Miyake Yisheng Environmental Protection Plan | 850,000+ | Twitter, WeChat public accounts |
| Jennie's same dress | 2,500,000+ | Weibo, TikTok |
3. Product price range and purchasing channels
Miyako Ichisaki's products are mainly based on mid-to-high-end positioning, and the prices of classic models are as follows:
| Product Type | Price range (RMB) | Hot sales channels |
| BAO BAO basic bag | 3,000-6,000 | Official website, Lane Crawford |
| Pleats Please Dress | 4,500-12,000 | Tmall flagship store, physical store |
| Homme Plissé men's shirt | 2,800-5,200 | JD.com, Selfridges |
4. Brand disputes and user reviews
1.Positive review: Consumers generally recognize its practicality of "one dress and multiple wear" and the durability of the iconic folds, with more than 100,000 related notes on Xiaohongshu.
2.Controversy point: Some users believe that BAO BAO bags have low cost performance and are flooded with imitations; in May 2024, they were complained about fading metal parts in some batches.
5. Summary
Miyake Ichisa continues to occupy the fashion topic list with his sense of technology design and sustainable concept. Its products are both artistic and functional, but the price threshold is relatively high. In the future, we need to further strengthen anti-counterfeiting technology and balance the relationship between innovation and classic series.
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