Are there any toy exhibitions in China? List of popular toy fairs in 2024
In recent years, with the rapid development of the toy industry, various domestic toy exhibitions have emerged one after another, providing a platform for industry practitioners and enthusiasts to communicate and display. The following is the domestic toy exhibition information that has been hotly discussed on the Internet recently, as well as the hot topics and hot content in the past 10 days for your reference.
1. Popular domestic toy exhibitions in 2024
| Exhibition name | Holding time | Venue | Exhibition Highlights |
|---|---|---|---|
| The 32nd International Toy and Educational Products Exhibition | April 8-10, 2024 | Guangzhou Poly World Trade Expo Center | World-renowned toy brands participated in the exhibition, covering educational, technology, traditional toys, etc. |
| China International Toys and Baby Products Exhibition | May 10-12, 2024 | Shanghai New International Expo Center | Focus on innovative design of toys and baby products |
| Shenzhen International Toy Fair | June 15-17, 2024 | Shenzhen Convention and Exhibition Center | Focusing on smart toys and STEAM educational products |
| Beijing International Toys Fair | August 20-22, 2024 | Beijing National Convention Center | The largest professional toy exhibition in the northern region |
2. Hot topics in the toy industry in the past 10 days
1.STEAM educational toys continue to be popular: With the update of educational concepts, STEAM toys that integrate science, technology, engineering, art and mathematics have become the new favorites of parents, and related topics have been discussed on social media by more than 500,000 people.
2.The rise of domestic building block brands: Several domestic building block brands have recently released financial reports showing sales growth of more than 100%, triggering heated discussions in the industry on the development of domestic toy brands.
3.AI toys spark controversy: An AI interactive toy launched by a certain brand has been on the hot search list due to privacy issues, with a cumulative reading of 120 million, triggering widespread discussions on the safety of smart toys.
4.Nostalgic toy revival: Traditional toys such as tin toys and marbles have become popular on short video platforms, and related topics have been viewed more than 300 million times, showing consumers' enthusiasm for retro toys.
3. Exhibition Suggestions
1.Plan your trip in advance: Popular exhibitions tend to have a large flow of people. It is recommended to book air tickets and hotels in advance and make detailed exhibition plans.
2.Pay attention to new product releases: Major brands usually release annual new products at the exhibition, which is a good opportunity to understand industry trends.
3.Leverage social platforms: Many exhibition organizers will release real-time information on Weibo, Douyin and other platforms. It is recommended to follow the official account in advance.
4.Prepare for business negotiations: If you are an industry insider participating in the exhibition, it is recommended to prepare business cards and company information to facilitate on-site business docking.
4. Industry development trends
| trend direction | Specific performance | market reaction |
|---|---|---|
| Enhanced educational attributes | Toys and education are more closely integrated | Parents’ purchasing intention increased by 35% |
| Intelligent development | Increased application of AI and IoT technologies | The high-end market has grown significantly |
| Popularization of environmentally friendly materials | Increased use of degradable materials | Increased consumer recognition |
| IP licensing is prevalent | Animation, film and television IP cooperation products increase | Sales increased significantly |
By participating in these exhibitions, you can not only learn about the latest products and technologies, but also grasp the pulse of the industry and meet industry partners. Both practitioners and enthusiasts can gain rich benefits from it.
It is recommended that friends who intend to participate in or visit exhibitions do their homework in advance and choose the exhibition that best suits them. At the same time, we pay attention to hot topics in the industry and grasp the latest trends in the toy market.
check the details
check the details
en
