How much does a jacket generally cost? Hot topics and price analysis on the entire network
Recently, jackets have become one of the most popular outdoor equipment on the Internet. Especially in autumn and winter, their waterproof, windproof and breathable properties have attracted much attention from consumers. This article will combine the hot topics and hot content in the past 10 days to analyze the price range, brand differences and purchasing suggestions of jackets to help you make more informed purchasing decisions.
1. Analysis of price range of jackets
The price of jackets varies greatly depending on factors such as brand, material, and function. The following is the price range statistics of mainstream jacket brands:
| brand | Entry price (yuan) | Mid-range model price (yuan) | High-end model price (yuan) |
|---|---|---|---|
| The North Face | 800-1500 | 1500-3000 | 3000-6000 |
| Arc'teryx | 2000-3500 | 3500-6000 | 6000-10000+ |
| Columbia | 500-1000 | 1000-2000 | 2000-4000 |
| KAILAS | 400-800 | 800-1500 | 1500-3000 |
| Decathlon | 200-500 | 500-1000 | 1000-1500 |
2. Recent popular jacket topics
1.The rise of domestic brands:Recently, domestic jacket brands such as Kailash and Pathfinder have received widespread attention due to their high cost performance and continuously improving technical level, and related discussions have become hot on social media.
2.Jacket wear trends:Jackets are no longer just outdoor equipment, they have become fashionable items. A large number of tutorials on how to wear jackets have appeared on Xiaohongshu, Douyin and other platforms, driving young consumers to buy them.
3.Second-hand jacket market:Second-hand high-end jackets are actively traded on platforms such as Xianyu and Dewu. In particular, second-hand prices for brands such as Arc’teryx are strong, reflecting their value-preserving properties.
3. Key factors affecting the price of jackets
| factors | Description | Impact on price |
|---|---|---|
| fabric technology | High-end fabrics such as GORE-TEX and eVent | Increase by 1,000-3,000 yuan |
| brand premium | International first-line brands such as Arc'teryx | Increase 30%-50% |
| functional design | Waterproof index, breathability index, etc. | Each increase of 1000mm increases by about 300 yuan. |
| Seasonal | Joint models, limited editions | Increase 50%-200% |
4. Practical suggestions for purchasing jackets
1.Clarify the needs:If you are commuting in the city, you can choose an entry-level model that costs around 1,000 yuan; for professional outdoor activities, it is recommended to invest in mid-to-high-end products that cost more than 2,000 yuan.
2.Pay attention to discounts:As Double Eleven is approaching, various brands have begun warm-up activities. Brands such as North Face and Columbia are expected to offer discounts of 50-20% off.
3.Check details:A high-quality jacket should have features such as smooth taping, smooth zippers, and waterproof seams. Please check carefully when purchasing.
4.After-sales guarantee:High-end brands often offer lifetime warranties, which is one of the reasons for their higher prices.
5. Forecast of future price trends
According to industry analysis, affected by rising raw material prices and the boom in outdoor sports, the price of jackets may generally rise by 10%-15% in 2024. However, breakthroughs in domestic technology may also bring more cost-effective options, and consumers can choose flexibly according to their own budgets.
In summary, the price of jackets ranges from 200 yuan to tens of thousands of yuan, and consumers should make rational choices based on actual needs. It is the season change and promotion season recently, which is a good time to buy. It is recommended to compare the prices and after-sales services of different channels.
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